Analysis of the effectiveness of Corporate Social Responsibility in brand marketing with AAKER Brand Equity and Daisy Wheel Models

Corporate Social Responsibility (CSR) have a great capacity to influence society create that good brand equity. In light of this, many organizations now ardent reputation in promoting CSR activities the interest society. Through review related studies and survey questionnaires both staff customers Accra Breweries Ltd (ABL), this paper sought broadly analyze effectiveness on Brand Marketing with emphasis use Aaker Equity Daisy Wheel Models. Specifically, study aimed at identifying factors involvement by corporations; grants public perception marketing. The employed primary data secondary sources. Purposive sampling technique was used select 20 senior/middle 40 ABL. findings revealed that, programmes are community-focus initiatives, involves education as well health developing communities. therefore concluded go long way build solid identity equity case It is recommended initiative should engage all stakeholders who mostly affected help tailor solve societal needs.